Hmmm... i reckon this is a rather interesting advertisement! However, like most things on the world wide web, this ad is only one of MANY.I must admit the reason why i initially chose this particular ad was because the vivid images appealed to me --for a second there i guess i forgot that i would have to a-n-a-l-y-z-e it afterwards! Lol...
Oh well... here goes nothing!
What is the platform?
This is a digital ad taken from the internet (i.e. world-wide web).
What is goal?
To encourage people to use this particular mailing service, which is dependable and efficient.
Who is the intended audience?
I guess this particular advertisement is targetted at anyone who uses a post office (mailing service) to send letters to family members, friends, and/or colleagues living in another country. It can also be said that it is targetted at users of the internet (since this is where the ad was located), which we all know is quite a large audience base!
How is the message designed to appeal to this audience?
Using colorful images of penguins, snow, sand dunes etc PLUS a clear contrast between a desert area (i.e. somewhere quite desolate) and a snowy place (also quite desolate!). You can see letters lying about 'aimlessly' in both scenes. In words, this ad might actually be trying to say "if you use some other mailing service (which is not as good/dependable as ours), your mail may possibly end up somewhere else -not where you intended it to. SO USE OURS!"
YEYYYAAAAA!
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